Marketing & PR

Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In this course, offered by our accredited school partners, you will learn the marketing tricks of big business and how to apply those tricks to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales. We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget. This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business. Enroll through one of our accredited university or college partners today!

Marketing & PR Module 1 How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly In module one we will be discussing how the old rules of Marketing & PR have changed and what this means for us today. The new rules of Marketing & PR will be introduced and we will apply them to how we can reach potential buyers and current clients directly. Social media will also be looked at this week as well as the various other forms of web-based communications. How the Old Rules of Marketing & PR are Ineffective The New Rules of Marketing & PR Social Media, Forums and Wiki’s Blogs, Audio and Video News Releases Marketing & PR Module 2 Action Plan for Harnessing the Power of the New Rules We will go more into depth in module two as we explore our marketing options and build our Marketing & PR plan. Some marketing efforts can be helpful to your business/brand, but others can be harmful. This is why we must develop a plan and analyze it. In addition, we’ll learn why it is important to connect with buyers and what keeps them coming back, all within the new rules of Marketing & PR. Building your Marketing & PR Plan Developing Thought Leadership Content Effective Writing for Marketing Buying Process Marketing Models Marketing & PR Module 3 Mobile Marketing and Web Content for Marketing In module three get ready to hit the web as we explore why having the right tools on your site matter for marketing. We will discuss all the areas that perhaps many don’t think they need; from QR codes to videos, we will cover the in’s and outs of web content and how to use it when marketing your business or brand. Why QR Codes are a Great Marketing Tool Using Social Networking Sites to Your Marketing Advantage Optimizing Social Networking Pages Do’s and Don’ts of Blogging and How to Reach an Audience Videos and Podcasts Marketing & PR Module 4 News Releases and Search Engine Marketing In our final module, news is where we will focus our time. I bet many don’t realize that there are many useful marketing tools just sitting in the news media. The web has changed the way we deliver the news and for PR professionals it is important to understand the basics of how news releases affect our business and brand if not done correctly. We will also focus sometime in the world of Google and how PR professionals use this well-known site as the top in search engine optimization (SEO). We will close our course out with how to apply all we have learned and changing our mindset, facing our fears and getting the help you need to be successful. Developing a News Release Strategy for Your Business Best Practices and Publishing News Releases Making the First Page on Google Search Engine Optimization Managing Your Fears in Marketing & PR

All required reference materials are provided with this program. Technical requirements: Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx) • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled) • Adobe PDF Reader

This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.